Apple planning iPhone shortage

According to Apple Insider, Apple has had shedloads of time to work out how much real demand there will be for iPhones, yet it seems to be deliberately keeping supplies low for the launch. It has also limited the number of iPhones that each store.

Many industry watchers think that there will be an initial demand for the phones as Apple fans buy them, although most analysts do not think that demand will be sustained.

It seems that by limiting the sale of the iPhone, and creating the same sort of in store scenes that greeted the release of the PS3, Apple is hoping to keep its phone in the media spotlight.

The phone is going on sale in two weeks, but few stores know how many phones they will have. The largest say that they will be getting only 40 which is probably not enough to handle pre-orders.

More here. µ