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If you thought AMD Sempr0n was a bad name...

...contemplate the alternatives
Sun Jul 04 2004, 12:36
A QUICK SEARCH at the US trademark office reveals that when it comes to naming its chips, AMD has a way to go.

The firm decided to plump for the Sempr0n to describe its newly hatched cut down Athlon 64 recently, but the WordBoffins at AMD rejected a few first.

They apparently were the...

AMD Adepton
AMD Forton
AMD Certus
and the AMD Tegron

Mercifully, AMD has decided that it doesn't want to renew any of these trademarks, so if you've a mind to pick up on these jewels in the chip makers crown, they're probably available.

These join other trademarks in the Trademark Graveyard, such as Cyrix Instead, Cyrix Media Center, Cyrix 5X86, Cyrix Write-Back, and Cyrix 486SLC.

The-letter-iJoining other bones in the graveyard such as Intel's SCREAMLINE (no, really), Outdoor Intel (not Intel Corp), Intel Dot.Station (remember that?), Intel-a-Die (dead), Intel Weboutfitter, Intel This Way in (out), and the long lamented but never to be forgotten Intel "i", an attempt to trademark the letter, er, i.

Plus the memorable "Intel Hotels of Distinction". ยต

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