Dell will love AMD

The promise comes from none other than CEO Kevin Rollins, and is probably just another indication that Dell is twisting and turning like a twisty turny thing with the mighty Intel or is hanging out for a better deal with AMD.

Rollins comments were made at a press conference that took place at the conclusion of Dell's annual analysts' meeting for Wall Street and the news media.

Reuters claimed that the comments revived speculation that Dell could end its long-standing refusal to use AMD chips, although we have heard that all before.

The man himself said that Dell was "still looking at AMD; they have fairly good technology". Nice of him to say so.

But Rollins added that any decision to make AMD its second supplier of microprocessor chips would mean sweeping changes for related components inside its Dell PCs.

He claimed that the changes would drive up initial production costs, so Dell would turn to AMD chips only if customers demanded them. While Dell would "never say never", customers would have to demand it and the bottom line figures would have to be good, he said.

Rollins claimed that AMD might have trouble meeting additional demand for high-volume PC products, but not necessarily for chips used in high-end PC servers. You can read the full comments here. µ