Asus releases the King Kong 7800 GTX 512

IMAGINE a graphics card with a big famous ape on top of the box. If you like the idea you will be able to grab a new Asus 7800GX 512Mb card pretty soon. Asus scored a major deal with Universal Studios and will exclusively bundle the new Peter Jackson's King Kong game with its card. Movie games have rarely been that successful but if we can think of a few gorilla featuring movies that won out hearts some fifteen years ago. Of course I am talking about Donkey Kong.

Asus named this card Asus EN7800GTX. It's very interesting that it didn't use any 512 in the name but I hope that customers will know what they are getting, just look for the ape.

The company included a marketing trick where it compared the 6800 Ultra with new 7800 GTX 512 cards in 3Dmark 05 and, guess what, the new card is 110 per cent faster in the test. It didn't want to test it against 7800 GTX 256 MB as the scores would be much closer but well that's why we call it benchmarketing.

When it comes to the specification, Asus is shipping a card clocked at the default 550MHz core and 1700MHz memory equipped with two DVIs, Video in and Video out with HD support all the necessary cables and quite a lot of software bundled.

As we mentioned, Asus will bundle King Kong the game, Project snow blind, Xpand rally, Joint Operations, Asus DVD, Media & Show, Power Director 3, Asus driver & utilities CD and none of the less than Leather CD case.

Here is a picture of the very famous primate from gorilla family and an Nvidia card bundled with this nice box. The card will be available from Scan, Dabs and Ebuyer for £410.99+VAT and is expected to show up on the shelves this week. µ