AMD gives Indian reps a right royal knees-up

One hundred and twenty-five of its favourite channel chums were honoured with the all-expenses-paid trip, the only draw-back being the haranguing they received from Gary Bixler, the chip firm's director of worldwide Channel Marketing after they arrived.

AMD says the shindig had the useful purpose of communicating AMD's future marketing strategy, and outlining upcoming product lines to those with the job of flogging its kit on the sub-continent.

Haresh Bharia, national distribution manager at AMD India, told the local press that AMD goes further than your average chip firm "by utilizing these occasions to garner vital feedback from channel partners and to aptly thank them for their contribution.

"We encourage all channel partners to embrace and evangelize the new products being launched," he said, "so that together; we can address the needs of our customers and take technology innovation to their doorsteps."

If our experience of these things is anything to go by, the assembled "partners" were probably too sozzled to take much notice. µ