Teeth make smiles, and smiles make sales - Unidentified Harrods person in Alan Sugar's The Apprentice
DAN BULL is the internet's go to rapper and he stands tall over the competition, waxing lyrical about everything from Facebook to the Pirate Party.
On his website, Dan Bull calls himself a "Geeky rapper" and in his raps he covers things like Skyrim, Minecraft, and Grand Theft Auto. He does deeper raps too, though, and we put it to him that some of his songs are modern protest songs.
His presence at anti-Digital Economy Act protests and songs like "Death of Acta" and "WikiLeaks and the Need for Free Speech" show a different side to the rapper, a more political one.
"I don't actually listen to that much protest music myself. I generally listen to music I simply like the sound of," he told us. "Artists I enjoy who have a political slant include John Lennon, Rage Against The Machine, and Brother Ali."
Bull is prolific. He releases songs like publishers put out newspapers. We've a special place in our heart for his Facebook rap, but for the artist the best song is his latest one.
He said, "I like to say that my favourite song is always the most recent one I've done. That way I feel like I'm always improving. If my favourite song was five years old I'd be thinking 'why haven't I beaten that?'"
"People often ask why I do such different songs - those on my first album are so much different to my comedy tracks for example. It's all down to the mood I'm in."
What might set him apart from other artists is his apparently anti-copyright stance. While other bands and musicians openly call out the internet as the enemy, Bull has embraced it. He releases his albums for free and supports websites like The Pirate Bay when others are looking to get it and its kind shut down.
"I don't feel like part of the industry at all. At school I was always someone on the periphery, never part of the self-styled 'cool kids' gang. That mentality has continued into the wider world and I'm happy with it," he said.
Sign up for INQbot – a weekly roundup of the best from the INQ