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Microsoft might buy RIM

Analysis Daft Apple inspired rumour of the year
Tue Feb 23 2010, 11:33

THE RUMOUR MILL has come up with a Hell on Earth conspiracy theory claiming that Microsoft is about to buy RIM or Nokia.

The rumour is based on an implausible article at Reuters, which claims that although Windows 7 Phone OS is superior to any other mobile OS out there the Vole hasn't got enough leverage in the market to make it a success.

Of course there is nothing to the rumour. The article starts with the sentence "Apple Inc has raised the smartphone bar with its distinctive Iphone," so you know that it is going to be a yarn fueled by Jobs' Mob propaganda.

It is closely followed by Morningstar analyst Toan Tran saying that to really compete in this business, Microsoft needs to get into the hardware business, where it can control the entire user experience. "Apple has shown that's the model that works," Tran said. "In a consumer device, people just want something that works, they don't want something as complicated as a PC."

In other words, Apple did it perfectly and Microsoft needs to copy its business model to be successful. The basis behind the rumour is nothing more than a well placed piece of Apple spin that again touts its superiority over Microsoft. The above quote even scrapes to use Apple's "It just works" marketing logo. To which the urge should be to reply, "only just."

Although Wall Street also thought that it is a good idea for the Vole to buy RIM or Nokia, it really would be crazy. Microsoft spending a fortune on a company and then forcing the disruption of making it adapt and then install Windows software on its new subsidiary's devices would be a fairly pointless exercise.

True, Microsoft has been losing ground in the mobile market mostly because its software has fallen behind some of the more interesting alternatives from Google, Symbian and Apple.

However early reviews say Windows 7 Phone is the dogs and wipes the floor with most of what is out there. Microsoft still has substantial control of the lucrative business market where its mobile software integrates nicely with its server products.

Building on this, and armed with Windows 7 Phone, the Vole could make a comeback. True it is late, but it might still pull it off. Certainly some manufacturers are at least stopping the slide away from Windows Phone in the wake of the news.

By keeping flexible, the Vole can include lots of different manufacturers in lucrative business packages. However if it were to start making its own hardware it would be in competition with them.

Are there any advantages to owning your own mobile phone handset company and locking customers into your software? Well only if you are charismatic evangelical marketing machine that is playing the consumer market.

Apple's own model is restricted to consumers and is designed to lock them in both to Apple's software applications and to Apple's mobile network carrier of choice. Microsoft could do something like that with the Zune phone and owning the manufacturer would not make the slightest difference.

Despite the US tech press fantasy that Apple is king of the smartphones, for the Vole, the reality is that the market is controlled by Symbian with Google's Android making inroads. If it is going to win the mobile market it has to come up with ideas that will take down these rivals rather than worry about the smaller and more fickle consumer market.

To do this, Microsoft does not need to own a handset maker, it needs deals with lots of them. µ

 

 

 

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Comments
Microsoft Never Could Grow Its Own Software

Microsoft bought in DOS and called it MS-DOS, they bought in VMS and called it NT and they bought in Sybase and called it SQL Server, etc. etc.

The stuff they build themselves is junk. A long list is Basic programming variants, for example. Basic! What crap.

They have had NT for a while now and they have succeeded in making it crap (W2K was good, Vista and Vista + SP (Win7) are garbage).

They do not have a decent mobile platform so they will buy one it.

All this is good for shareholders. For anyone else, they would have do be complete idiots to go anywhere near the stuff.

posted by : Janice Hirtly, 24 February 2010 Complain about this comment
Microsoft destroyed its business market

Microsoft doesn't have "substantial control" of the business phone market, as the article claimed.

Figures from InformationWeek (5 Dec 2009) showed Microsoft's Windows Mobile declining rapidly in the enterprise. In new handset sales, BlackBerry is the enterprise leader, iPhone has moved up to second place, and Windows Mobile has slipped to 3rd place, with only 24% of the market.

No doubt the announcement of Microsoft's coming 7-Series phone platform will cause sales of current Windows Phones to completely crash, as it effectively gives Windows Mobile end-of-life status.

posted by : Francis, 23 February 2010 Complain about this comment
Nick dribble

Only Nick can create such garbage and blame it all on the Mighty media in bed with Apple. Nick is such an idiot he the same day he writes the dribble the new market shares are shown with Symbian and the Mighty Vole shedding share and heading for the life boats with Rim, Android and yes Apple gaining.

posted by : spl, 23 February 2010 Complain about this comment
@ Farrelled By Nick

You speak for yourself. Believe me when I say that no one pays much attention to the rantings of all of you Nick groupies and trolls. Not much beyond the occasional chuckle at the way you all swoon at the chance to flame him, like teenage girls at a Brad Pitt movie.

As to the story, I don't give the idea of MS buying RIm or Nokia much weight. Just doesn't make sense. But that's just my opinion. Yours may differ.

posted by : nECrO, 23 February 2010 Complain about this comment
MICROSOFT TOP 5 PROBLEMS, VolePole....

Inside Wallet of Consumer IS ProBowl of Microsoft. Listed in order of problem

Top issues

•Invalid Windows product key

•Activation error 0xC004F061

•Upgrading from Windows XP to Windows 7

•Upgrading from Windows Vista to Windows 7

Five is Clincher, UnFinished Poles Publish'd in PUBLIC Domain. Pubicly, think proof here to put some mieasers in JAIL Illegal to turn off useful digital equipment, let alone corrupt enterprise data at least 64bit should be wide open to probuil SIR ProBuil d'RETail to theREADER.

EACH SYSTEM IN 6 YEARS GENERATES $9,000.00 by Sir Issac Calcs, get out of ENTRAPMENT, Science of RIGHTS * Every Citizen has Plenty of POT.EN tial.nowadays. tomorrow sleeping in Trees' agin.

Pink BubbleGUM, Till SYTS Builder HITS Provider, ehh i VM. Then pray for up to date & full system, for -=7=- TOP SECERT & Codic FREE. if probs, HIT DeFault, NOT M/S ACTOtech. Especiallies Ultees' Nu TM,C REG&PatPend theACTOtechi
Lace C=+=+ Garment to cover head with blanket. blue blanket & SoftII One With Winnie BEARS.
about time Mad doctells ALL. CPU will migrate to next lower tier mob as mapped goodies HIT OK Screen.TEXT:FINE

2parsions on ground, RED Boowl27....
droned
NOT Until TAB Does duba Stream, internationa;e' Voice to ,heck Goldminer from Turkey had Chat on FB, Some Syrian named asad wanted travel permits, to afghanistan. Oh,YA.

Those Clients would Normally Miss STeWies' Attention.. ONLY MICROSOFT IS HOLD BACK TGFIO/S.

drashek

posted by : Mount RAINER...., 23 February 2010 Complain about this comment
OMG! What DRIVEL !!!

I can't believe heir Ferret had the GALL to advertise this nonsensical posting as "Analysis". Maybe the first four letters in quotes.....
This is yet another daily Apple bashing post and there is ZERO analysis to be seen.
Nick, I know I speak for everyone here when I say I hope you get fired SOON. Your scribblings are worthless as are you.

posted by : Farrelled By Nick, 23 February 2010 Complain about this comment
@notmail

Current web header response is

#1 Server Response: http://www.hotmail.com
HTTP Status Code: HTTP/1.1 302 Found
Date: Tue, 23 Feb 2010 14:31:53 GMT
Server: Microsoft-IIS/6.0

So unless they've bodged it then yes. They claimed to have done all but the DNS back in 2001.

posted by : Steve T, 23 February 2010 Complain about this comment
@Steve T

"Microsoft have, in the past, bought companies based on non MS technology and converted them (Hotmail springs to mind),"
What? Hotmail is at last running on windows now? gosh. are you sure about that?

posted by : notmail, 23 February 2010 Complain about this comment
Will someone please take Maddoctor out and shoot him

It will put everyone out of their misery.

Intel DO NOT HAVE A CPU THAT IS COMPETITIVE IN THE MOBILE SPACE. Atom is still far too power hungry (it needs to be in the sub 1W range, and idle at much lower power before it becomes appealing)

MeeGo is another "Me To" mobile Linux, there's nothing special to recommend it above, for example, Android. AppUp is a "Me To" app store that is in no way innovative. Intel are a long way, if ever, from making a serious dent into this market space.

The last thing in the world that Intel wants at the moment is to crush their competition completely. They need AMD, nVidia, ARM etc to be out there and doing well enough lest they be declared a monopoly by the US government and broken up.

Back to the original article for a moment. Nick complaining about biased reporting? Pot, have you met kettle? Microsoft have, in the past, bought companies based on non MS technology and converted them (Hotmail springs to mind), but it's a slow, expensive and far from trivial job so it's not likely that MS would want to try buying Windows Mobile 7 market share this way. They MIGHT see RIM fitting in with their plans for Exchange and mobile Office, which would be more compelling reasons.

Final point, I notice that Nick has taken to spouting the worst of his bile over at Fudzila, where people don't get the chance of answering back and correcting him. Are Inq management losing patience, or does he not like his obvious failures being pointed out in public?

posted by : Steve T, 23 February 2010 Complain about this comment
Of couse, Steve Ballmer is not fear to challenge because of Apple iphone or Android devices.

He is fear to Intel and Nokia effort for MeeGo based devices and innovative Intel AppUp. Every handheld vendors are preparing to transition from ARM based software to Intel based software. Intel will own all as usual, even the bumper for othe semiconductor players (AMD) is going to oblivion for its incompetitiveness.

posted by : Maddoctor, 23 February 2010 Complain about this comment
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