For added FAIL, it's wireless.

No doubt wireless was chosen because it's always wonderfully easy to troubleshoot, and perfectly reliable. Highly efficient too ;)

What the fsck is wrong with a developing a standard charging cable for all devices...

This, as other similar offers, all fail due to the fact that you HAVE TO BUY SEPARATE SLEEVES for each devide, and these sleeves cost like 2x a normal plugin charger! How full of shit are they?

So I'm expected to buy a charging mat and to buy and to fit bulky charging sleeves to all devices I want to charge this way?

If the devices had the cordless charging circuit built in then maybe I could see the point and the value of this.

Its not that hard to just use the default mains charger.

...except for including a URL or the pricing (£70 for the charger and £30 each for the sleeves).

Did the press release you re-typed not mention those?

Joker...