AT&T are charging you as their customer for your landline broadband, they also want to charge you and the content provider again for "better flow" on the network especially if it's "mobile content". That way AT&T will be able to charge more for the same.

At least that's my interpretation of it.

A bit like how in much of the world a landline call to a mobile phone costs a lot more to the customer than it actually does to route the call through the network. And both of those customers are already paying their network operators monthly connection charges to the network. And we all know that routing a landline call to a mobile network is easy and cheap.

The ISP's are just trying to create a revenue stream out of nonsense. Don't bet that it won't happen in the USA where there are elections coming soon. Those stand up politicians might just be tempted by cash, I know it's hard to tempt a politician with cash but it just might happen!

ISP "Politician, would you like some shares in our new gold-rush extortion-like scheme where we skin the US people for even more money?"

Politician "No, I'm going to call the FBI and have bribery and corruptions charges brought against you! Just joking, heh heh heh. Where do I sign up?"

That's their whole game. If they can get you so confused and frustrated so as to drop your cause altogether, they win.

This is why they mash technical terms that shouldn't be used in the same sentence together. This is why they do not offer an intelligent counter-argument, instead all they do is try to undermine and bring doubt about the NN arguments.

It is weak, it is pitiful, and a desperate attempt from AT&T.

If an evil megacorp like AT&T want something *this badly*, then any sane person should want the exact opposite *even worse*.

What AT&T are doing is not clever reverse psychology or some sort of complex double-bluff; it is a greed-inspired land grab, plain and simple.

It is in their interest to Kill NN. If you believe that it is also in *your* interest - or anyone elses, for that matter - then their plan has succeeded, and they can sleep soundly, oblivious to the wailing and gnashing of teeth from without.

There, now youve made me go all biblical.

One can easily be for or against Net Neutrality based on the same ideals. I used to think I knew what it meant but it's been twisted and perverted to the point that I don't even care anymore. Any implementation, no matter who does it and when, will be bad.