The Puma phone form factor might be sleek. But you cannot say that Puma is "trying to cash in on Apple's iPad" as Puma had already unveiled this phone at the Mobile World Congress 2010, Barcelona, which happened in Feb 2010, which is just a couple of weeks after the iPad was announced.

I can't think of any Puma apparel that was functionally or technically better than Adidas or Nike sportswear or shoes.

Rather, their focus was for trendy fashions that lasted a very short season (and Ferrari brand) once Adidas pushed their Originals and Y-3 ranges.

Now, they are pushing remarketed 3-year old tech to trendy outdoors folk that already have an iPhone and have pre-ordered an iPhone 4 already.

fail ... epic