Do the advertisers really think that we're gonna be clicking on their ads now that the networks have imposed such measly download allowances.

Force feed pointless ads on every page and they think we love it.

But then I the report is only published to justify their own existance

I keep wondering how long "advertising" will work, if it does, until a revolt is widespread over the constant intrusion and nagging. And what happens then? Does the Western world collapse when enough people aren't buying crap that they don't need?

So if I am walking down a crowded street and some deranged moron singles me out for a good slapping, am I the one who 'loves being hit' more than the others?

Just because ads are served, this doesn't mean they are loved or wanted.