There will be a war on who will lose the most amount of money on this crap technology.

The media will display on whatever 3D TV/Monitor you have, regardless of whether it uses active shutter glasses, circular polarisation, linear polarisation, red/cyan anaglyph(!), or some more obscure auto

The fact that you've decided to go with a 3D technology that forces you to get expensive active shutter glasses per viewer. If you had chosen (for example) a dual projector setup, you would be able to get glasses for ~$US5 each, and having friends over would be no problem.

As I said in a the reason the TV manufacturers are going for active shutter glass technology is that it has relatively little R&D overhead.

How can they say there's no format war? when each different TV type and brand will only be compatible with its own set of highly expensive 3D glasses.

This will do more to prevent family-and-friends movie or game night - prevent it being a 3D night anyway.

In which case it'd be better to aim the tech at smaller TV's for individual viewing and computer screens for individual gaming.