A 3D TV is nothing more than a TV with ultra-fast refresh rate. The reason TV manufacture jumps to the 3D ship without hesitation is it is a low risk venture. Even the concept does not sell, they can just rebrand the TV as a ultra smooth 240Hz TV and leave it like that.

Spatial view offers glasses-free 3dtv. Saw it at the Ontario pavilion at the Vancouver olympics. Way cooler. www.spatialview.com

Who gives a toss about 3D TV, it is about as welcome as having piles. Films in 3D are nothing more than an attempt to stop piracy at our expense thanks to increased entrance fees.

Who really wants to watch the world cup in 3D? i want to be jumping up and down with a room full of people who have had far too much alcohol, not being told to sit down because i might break someones expensive glasses.

Stupid idea. 3D TV is a doomed failure for a couple of good reasons. First off what happens at a World Cup? lots of new larger TV's are bought so everyone can get together and watch in a group with a few cans. Now they need stupid ass spec's on to do this which are either fancy shutter jobs thus costing and so only a couple of the group will see...and more than likely break. Or the pub version with polarised glasses which no one in a pub will bother with when they can change pubs to the one with the big ol' TV which they don't need to look a complete tit watching it.

The tech exists to do panels with 3D without the need for glasses. It's been shown with the corrigated coating which alters light for each eye and allows anyone without the need for glasses to see it. No stupid peripherals!

Thats the only way 3D TV will sell. Anything needing easily broken, easily lost, never have enough glasses is doomed to failure.

As for Sky, they should get back to providing more HD content which bearly exists than monkeying around with another half-arsed stupid idea.