here's a tip: if an idea takes longer to explain than it took to think up, it's probably a crappy idea.

Ok, this guy wants to make some bucks doing his data thing, and people care about the environment, so he's trying to generate a market. Whatever.

He can save the environment by turning OFF those computers, and promoting people to conserve energy. Maybe he can buy a bus and give people free rides in the city, the only thing better than mass transit is free mass transit.

Oh wait, that would cost him money, and he's clearly in it to make money. Because the millions he's already made aren't enough, apparently.

This article lacks an introduction. It's very hard to get into it.

The guy loves buzzwords. But he obviously hasn't mastered the English language.