Where the heck is the competition? They should kill each other to ride on the new OLED wave that SONY leaves now! Not necessarily for profit but for their IMAGE !!!

Replying to ronch79

LCD may be good enough for you, but technological advances like this is natural progression of technology. OLED have benefits over LCD, and its cost is only a barrier until mass production sets in. LCD was outrageously expensive when it first came out, and this is the same as any other new technology when it launches.

If OLED production ramps up i don't see how it would be not competitive with LCD given much thiner profile, flexible (blendable), and good picture.

I think the problem is that OLED doesnt have the big distinction of thinness that the first LCD/Plasmas had over CRT's.

Yes OLED's are thinner than LCD's and in general they do look better with higher contrast but with the introduction of LED backlighting the OLED advantages are getting smaller.

So while going from a huge CRT monitor to a nice sleek thin LCD/Plasma was a major buying point the differnces between LCD/Plasma and OLED are just not that big for a fast adaption especially when all you can do right now is to buy 11 or 15inch TV's

I def. think OLED's will be the next TV technology even if LCD/Plasmas had the same quality/thinness as OLED's. That is because to make OLED TV's requires several less steps than producing LCD's and that will save costs. Unfortunetely right now we are just not there yet but Samsung is already gaining huge expertise by producing OLED's for mobiles and its just a matter of time until the can scale it up.

Sony is to stop selling ultra-thin organic light emitting diode (OLED) televisions in Japan, citing poor demand.

The Japanese giant will stop shipments of the XEL-1 tellies by the end of March, a spokesman said. A promised 27-inch successor is also shelved.

OLED displays use a thin layer of chemicals that emit light when electricity passes through them. They do not, therefore, need a back light so are thinner and less power hungry.

Sony said it would continue to make the XEL-1 for export. "Not only are we continuing development of mid- and large-size OLED panels for TVs, but we also see potential for application of OLED in other devices," the company said.

The telly cost around 200,000 yen ($2,200) and received a "lukewarm reaction from consumers," Sony said

Some Characterized Display as TOO Bright in Color, Hallucidgenic depth, Not Rich color. Perhaps as Display Grew Larger Problems in Peepers Concentration & Quaity of image occurred. Maybe Sony Is Saving Face Saying OLED still on ?Broiler, or maybe next items be labeled OLEd & NOT. hummmm.

Signed:STeWie....

Did they really think people would pay big money for an 11" or 15" TV ?

These are demo sizes almost no one buys that.

The problem with spending say $2000. for a tv does not mean it will last for 15 years or will need fewer repairs. It used to mean that spending more money for an item meant in part it should last longer.
Will a $2000. oled last longer than a $600. tv? The cost for the latest and greatest does not mean as much these days because it's mostly all made in china. I was surprised they where even made in japan. Made in China often means uncertain quality and parts availability.

There needs to be more articles about Apple.

So the next big thing is already dead! No need to bash Sony any more with irrelevant comments about Apple and Nintendo.

Now, Sony (and others) think they are going to sell us 3DTV. This idea already has failure written all over it. People won't live with glasses-required current implementation of 3DTV

Personally, I'm already quite contented with LCD technology. It works well enough, looks good enough, and is cheap. What more can you ask for?