The Broadcom chip itself is a strike to the mobile competition with nVidia Tegra and Qualcomm platforms. nVidia Tegra may be worried due to lacking the cell radio off the nVidia deliverables. When it comes down to the single chip (not single core 3G architecture there is no bill-of-material advantages compares with nVidia.
For the IP STB segment, it’s pretty obvious the Sigma Designs may be hurt from this, don’t even have to mention the Broadcom is getting much bigger market share at the IP STB business in the recent years.

"the BCM2763 chip uses between 20 and 50 per cent less power than its predecessor, needing just 490mW of chip power to run the 1080p camcorder's H.264 High Profile encoding and only 160 mW for 1080p playback or game graphics processing, according to the company.
"

if these broadcom chips were so good before, and now the better High Profile, lower power, lower cost Encoding one exists then:

to date, how come NO ONES bothered to put them on a simple USB2 stick AND actually sold them for realtime AVC encoding to the mases of PC users world wide with some open API and a few ffmpeg frame accurate patchs to actually make use of its capabilitys.

would You pay £50 for a portable AVC/H.264 Encoder and Decoder USB2 stick that you can plug into anything and just use! i would and for over 5 years looked for such a device , they dont exist even though several AVC/H.264 chips off the shelf have existed all this time.

if they dont make the PCB and put these things on there,and actually sell them, You cant give them your money.

Howitzer, you don't think there have been massive technological advancements in the last 5 years? I thought we were doing pretty good honestly...

For many ( 5) years I have read these sensational news about big leaps in technology that would make a big difference in the devices that we use, but I have yet to see any noteworthy advancements in the devices available. Manufacturers distribute these possible improvements on their products for maximum profit. A couple of good features is enough to justify a new product.

in my Android phone in a month or so.