iViewXXX pay per view XXX powered by Fring. Ok, not likely with Apples controls, however since it seems that for the most part it'll be one way video...to the iPod or iPhone no doubt that someone has already had this thought and will start looking for a way to use it....

I can imagine that brain-storming session when they needed to come up with a name for the software.
"It's got to have a "ring" to it"
"ring, yeah right. F****ing ring"
"oh, wait.. I got it!"