I haven't a sky subscription for sky player, but checked the on demand pages and you can view tv programs (or 98p each), but no movies or sports events (sub only)

First of all, it's not the first way to bypass a cable company. An aerial on your rooftop allows you to get TV (even some HD) for free.

Second, you either need to pay extra to Microsoft, or pay Sky, so it's no different than a cable company.

FYI, I get my TV on the internet, so I pay $20 per month for internet and TV combined. less than the cost of the XBox service.

Nuff said, we've got plenty of bandwidth from what I hear, but the routers need to be fast enough to handle all the traffic.

Looks like the sevice has been down since it was due to go live....
Bet someone is getting their backside kicked.

Is SKY coming to smartphones?

I want SKY on my phone!

Shit it's enough to make me pay the extra £7.50 Orange want for the data package option if I can watch SKY on my mobile phone. ;-)

Although wathcing freeview for FREE would suffice.

This is it folks, here we are seeing the cohesion of 3 massive technologies of the past century. TV, electronic gaming and The Internet (invented by Al Gore).

Regardless of whether it is here today or tomorrow or next week. Isn't this the first reacharound tech move that skips the cable companies? Once Xbox is streaming live TV (like sports and news), why would anyone with Sky or Netflix pay for cable TV?