oh boy oh boy oh boy I hope they have a FLAC option. I have been trying to find a store with decent lossless music for a long time. I am not even fussy as I'll take APE or any other lossless format.

My money would be on this service being integrated into YouTube.

Why create a new service/ brand when their existing one already has huge presence?

I agree. Anything but iTunes is my motto. If Google continues to do no evil (as opposed to Apple's over-controlling, sheep-manufacturing nature), I think Google would rapidly put iTunes out of commission. Go, Google, go!

gTunes sounds nice but I prefer gCleft...