whats a Zune ??

I, and many of myFriends, have been using 'myPhone' as a joke name for the iPhone since it arrived on the market all those years ago. Similarly myFace, myTube, myPlayer, etc (you get the idea).

Even the Simpsons used 'myPhone', 'myPhonies' & 'myBill' in a glorious piss-take of (m)Apple, and NOW stupidwindows is actually using it as a proper name. How dare they spoil myFun! Couldn't they come up with something original ???

...what am i saying!! Microsoft!! come up with something original!! - clearly i need medication of some sort,... where's myPills

One has to wonder if they will cross interface this with the Zune Marketplace and have the same type of apps on it?