Psihomodo, you wrote, "They are a small company compared to MS." Do you have any idea how much Apple has grown in the last decade? Apple's market value currently stands at $181,313,360,800, ahead of Google's, not to mention more than $10 Billion more in cash savings than Google,

Would you say that Google doesn't have the size or leverage to "make a real game?" If Apple doesn't have a chance, then neither does Google.

Forgot to mention that Apple is also now within $10 Billion of MS's savings. So Apple is catching up, in fact posting record profits today (Oct 19), year over year Mac growth of 17%, 38% for laptops, the last quarter being the hottest despite the coming Windows 7.

Sure you're beloved corporate/business Microsoft is very large but, after all, it went from an unknown tiny software company to the new IBM practically overnight (thanks to the uninformed decisions of a bunch of ignorant white-haireds at IBM panicking over the beginning of a PC revolution - started by Apple, a company that isn't done with what it has to say about where computing will continue to go).

And look at Ford, who gave up 100% market share to GM, both of whom gave up most of their market share to Asia. Behemoths come and go.

All said, though you're wrong about Apple's size, and whether it warrants attention from the tech media, you're not wrong about it being hard to steal the thunder from a product that people don't actually buy directly (comes preinstalled with each new PC). You're not wrong about Apple's lack of corporate IT leverage and technology, both a long way off from MS. And people tend to use at home what they use at work.

However, what people use at home is much simpler than what they use at work. Email, surfing the web, iTunes, etc. is simple enough to be rethought, and divided among non-PC hardware devices, and for that my money's on Apple.

Don't be so quick to marginalize Apple, Psihomodo, just because you're a Microsoft fanboy just as, I'm sure, you consider Apple users who defend Apple products.

When Vista and Leopard released they both had one thing in common from their previous version, they were both fat and bloated. Snow Leapard, being streamlined is can now run at acceptable levels (in Apples eye) on ULV chips and such if Apple decides to release one. They also have their iPhone/iPod OS (OS X Mini) too.

Windows 7 is already on so much machines that it is not even funny to try to peddle anything Apple can reveal as "stealing the stage" from it.

You practically don't need any marketing for 7, especially after the whole world knows how Vista failed, and how 7 is better.

So if Apple went out with completely new OS it would not matter really... They are a small company compared to M$.

They produce a few PC clones with custom Unix OS, MP3 players and phones, nowhere near the corporate/business, server and OS presence needed to make a real game. It's funny to see everyone forget that just for the fun of the storytelling in the press... lame.

I suspect that the folks at CNET are on the right trail. Netbooks are delightfully svelte, but they are not much computer. The new generation of CULV models beat them in every usable way, but still give great battery life and offer a much more readable screen.

I suspect that Apple will lose the optical drive also, slim the whole thing down, and stay with the polycarbonate casing for cost savings. Doing this for $899 should be a no-brainer - even for Apple.

If Apple could manage to get the first number to be a 7 it would get some real attention! But that runs counter to the "satisfaction" Apple customers have come to expect from knowing that they "paid a little more but got a lot more."