The INQ sure has changed. Used to be they would call BS on marketing games. Now they endorse them.
Business week did a better job of describing it.
"The new marketing approach is aimed at helping AMD reverse a market share slide against Intel (INTC), whose chips tend to be more powerful and prevail in side-by-side comparisons at retail outlets. "We know if people are choosing between Intel and AMD by looking at the current tags in Best Buy (BBY) or other stores, we lose every time," says Leslie Sobon, AMD's head of product marketing. "We have to change the rules." "
Can't beat them on performance baffle them with b*llsh*t.
Kinda of like gigahertz.
It's unfortunate that AMD is actually a degenerative disease of the eye ( http://www.amd.org/what-is-amd.html ) or maybe they knew this and someone in the company has a sense of humour.
The INQ sure has changed. Used to be they would call BS on marketing games. Now they endorse them.
Business week did a better job of describing it.
"The new marketing approach is aimed at helping AMD reverse a market share slide against Intel (INTC), whose chips tend to be more powerful and prevail in side-by-side comparisons at retail outlets. "We know if people are choosing between Intel and AMD by looking at the current tags in Best Buy (BBY) or other stores, we lose every time," says Leslie Sobon, AMD's head of product marketing. "We have to change the rules." "
Can't beat them on performance baffle them with b*llsh*t.
Kinda of like gigahertz.
they made other big time announcements today, check out this vid i found.
http://www.youtube.com/watch?v=tzvfzJq3VTU
It's unfortunate that AMD is actually a degenerative disease of the eye ( http://www.amd.org/what-is-amd.html ) or maybe they knew this and someone in the company has a sense of humour.
Unfortunately, "Vision Night" sounds a bit too much like the name of a series about an 800-year-old vampire cop.
What about night vision instead ?