I find that the more pools google dips its toe into the more people start seeing how a "do no evil" company might be doing "some evil".

Can we get Millward Brown to calculate what 0.5 minutes of someone's life is and pay the man, already?

Sheesh.

One knows going in, that it's going to take some time to read an article and that there is an inherent risk in doing so.

Stop messing about on the internet and go do some work then!