Now THAT'S what I'm talking about! Who the hell needs all the bells and whistles. A simple cellular phone with built-in GPS, so when I, suffering from dementia, wander off into the woods, someone can call me and also know where I am. Don't even need the texting. Meet the real need; don't waste our time with useless crap.

I think that if they made the large buttons look more stylish that it might help sales. Those buttons in the photos make the phone look like a toy.

Then again old people care less about style and more about functionality, ease of use, reliability and cost. Or at least that would be my assumption.