I think they are spinning their wheels. I think what they need to do is link XBOX360 and Zune together better. Start making some of the downloadable Live games (you know the stupid simple addictive games like Bejewelled) able to run on the Zune. Let you trade stuff back and forth, let you use your Zune to stream music and movies too. Too bad they do not have a touch screan.... then they could do things like text and such. The more the Zune and XBOX can do the more likely they both will grow. You need to open up the Zune and XBOX360 more.