It's exactly like the own I build a few weeks ago except mine is the older single core atom. The barebones at newegg is 135.00 shipped. You add your DVD burner, a single stick of sodimm DDR2-800, HDD, and an operating system and you're good to go. It's very quite, remarkably fast, and well built. I paid under 300.00, reusing a windows xp license from a defunct computer. This would be a steal at the price they are stating

there are few similar boxes around that other companies have produced, was just looking at an acer, almost identical.

there are also a few manufacturers that have integrated the intel atom chips
into itx motherboards (6" square)
so you can build this pc smaller on your own. (transition to the flatpanel tv/ internet pc?)

@BB, Doesn't really matter where the fan is. If the computer (as a whole) has one it's not passive cooling.

BTW, you can find passive PSUs. They're more expensive due to the engineering required so less popular with OEMs. As a side note, if this PC uses only 35W, it could use a laptop power brick (which are passive) to reduce noise, and the PC's size at the same time (no need to house the PSU in the PC).

Vasek: That's the power supply's fan. Even if the processor/video card/etc. don't use fans, the power supply generally always has one.

So what is the fan for then?

From MSIs official website i can see that the price should be 227$-240$

http://global.msi.eu/index.php?func=newsdesc&news_no=723

No price or expected sale price. I looked around, anyone find a price?
I would actually say unless you plan to play games, beside chess and low power adventure games I would recommend this over any of the big footprint boxes whose horse power is not really needed. Not because I am a tree hugger but it just makes sense and the small foot print low noise is a nice bonus.