Paul your supposed to be encouraging conspiracy theories here ... not squashing them.

Tsk Tsk ...

I heard that AMD had test silicon with a CPU and integrated GPU already booting windows ... now thats worth following up ... isn't it?

I'm jumping in on this one.

Patrick asked us to replace the title on the comment. Like many of you commenting on The Inq, he put his business title instead of the comment title.

Geddit?

Don't go all conspiracy theory on us just yet... :)

...so take me with a grain of salt, but they've certainly got something going technically here.

From a marketing/customer-relations perspective, Intel has a major advantage in that everything with an Atom in it is de facto a "netbook" -- because it's too small and underpowered to be called anything else. AMD has found the real niche -- affordable laptops, as has been the case for the past 5 years -- but they don't get a snazzy, readily identifiable name for the category that people can walk into a store and ask for.

Is it presumptuous of me to want to give them the benefit of the doubt and [with Via still conspicuously absent from any product wins that could've given them name rights] christen the category "neobooks?" It's one letter off and gives some credit where it's due.

Alternatively, "newtbooks" might suffice, as devices like these make the category slippery and hard to get a hold of.

It is so good to see a company with honorable business practices achieving their goals and dazzling us with state of the art technology and innovation ...

Patrick Moorhead's comment is back again.

First off, why was AMD's Patrick Moorehead's comment removed??? (It was here a moment ago.)

It said:
"I was fortunate enough to get a loaner Yukon-based HP dv2 for a few days and did a little write-up you may find interesting with some usage model details. Blog here: http://budurl.com/HPdv2 "

Anyways, now getting to my point. I think the best advantage that AMD has here is graphics. They own ATI, so it obviously gives them an upper hand over Intel's integrated graphics. But expect that to change in the netbook arena because nvidia are launching their Ion platform. Now I don't trust nvidia at all, but still, we badly need graphics on the Atom platform.
All this might change completely though, with the introduction to Larrabee. (I'm hoping it's introduced in time for my next system build.) And since Larrabee will be completely scalable with x86 cores, Intel can make integrated graphics out of the ones with fewer cores.

I was fortunate enough to get a loaner Yukon-based HP dv2 for a few days and did a little write-up you may find interesting with some usage model details. Blog here: http://budurl.com/HPdv2