This is not Michael Dell's first appearance on QVC (or even that for Dell's PCs), as QVC and Dell go back quite a ways (back to when QVC was still owned by Comcast in fact) as Dell, in addition to being the preferred PC purchased by Comcast itself (and they still are), signed their first sales deal with QVC in 2000 (the deal was, in fact, signed live on QVC). While QVC (like most shopping channels) is primarily frequented by the female of the human species, they, along with HSN and ShopNBC, have a rather robust electronics sales area (with its own two hour block on QVC at least twice weekly).