Since many employees , earn commission , their main job is to force long contracts on unsuspecting customers. I love mobiles but hate this company. 

Read the fine print a billion times and do not trust its employees because while they sell same named price plans as telecom companies, they are are actually different products and you will end paying for what would have been standard inclusive free minutes or texts, internet etc, if you bought the phone plan directly from the likes of O2 , Three, Vodaphone and T-mobile. Once you fall for the bait , you are just like a fish on the hook. Even on prepaid , they make compulsory airtime purchase mandatory which they do not advertise.

BT were forced to drop cellnet due to competition laws.