Right there they just lost me. I don't need social networking of any kind, I have real friends, thank you very much.
And now that I read the comments, I learn about DRM and yet more online activation. And the cherry on the cake is that it has EA's buggy download service all over it. I've already lost BF2142 to their crap key management, I'll never buy any downloadable content from them again.
Yep, if I ever do try this game (not that it interests me, but one day it eventually could), it'll be the pirate version for sure.
Piracy may not be nice, but it's the only way to be sure you can play with a game from EA.
And it's a sad thing that it has to come to that.

Another sale here lost due to the pretty nasty DRM included with Spore. And I was actually planning on buying it until all the details began to emerge.

Besides, everyone knows what will happen. The DRM will be cracked and it'll up on BitTorrent within a few days of the release. As usual.

I won't be buying this game after I bought Mass Effect and had to dick around with EA after only one activation. They said you will have THREE activations before you have to contact them and more activations will be on a case by case basis. Well they lied. I will never buy another SecuROM online activation type game again. Instead I'll wait until they crack them and hit up Torrent. The only way to get rid of this type of DRM is to not buy it. The only way to play games with this activation after vowing not to buy them is to pirate them. Take that EA!