Gates is only interesting to find out what didn't happen anyways.

"Nadella said that making huge wodges of cash will be a key feature of the next generation of search, not providing knowledge to the great unwashed."

Yeah, Amazon's already been doing that for a while. It's wise of the companies to look elsewhere. ;)

It's Getting Hard Out Here For A Pimp 
Unhappy Hooker in search of a clue
Got to give Academia the shoo
When he tryin to get this money for the rent (you ain't knowin)
For the Cadillacs and gas money spent (you ain't knowin)
Old Not Workings are hard to getCited
No Net Crawlers gots to get righted
You got to drop it when it's hot not
Lame trick johns want their cashbacks
Tart Card Booths don't trot y'all (you ain't knowin)
Getting disrespected by the hacks
Scholars got no dollars at the tracks
Commercial Collectives get the facts
London Calling's not ringing back
Put the Axis of Do No Weevil to the plate
You ain't knowin Rebate Bait...

Any of Gates's books in that line-up?