See through screens with data displayed on them:
Car windscreen with built sat nav, speed, gear, like on new BMWs.
Sunglasses/glasses with TV on them.
Windows with TV on them.
Signs on glass that can be updated, like adverts etc.

There are loads, this is a cool tech.

Never twice the same colour, isn't it? ;)

A great use would be for flags at international sporting competitions. No need to incessantly hoist and then lower all those flags!

Check out the link. There is a pic of it fluttering in the wind there.

"It could have made the panel even thinner except for the fact that it couldn't."

That said, it is quite an achievement of Samsung. Inq: Any chance of an image? Merely reading about it doesn't really do it justice.

480x272 is the perfect resolution to 
play Crysis on my 7800GS.

Technology is great but marketing isn't.
100,00:1 contrast? OLED it may be but samsungs continual use of "dynamic" contrast does not a faithful believer make.

The 2006 le32m51b 32" lcd has a claimed 3000:1 and an ACTUAL 594:1
and since then 50,000:1 has been claimed with the actual amount is ten times less and the same as every other tier 1 panel manufaturer.

That's exactly what I thought!

100% of the NTSC standard? Wot is that, some defunct standard that has no meaning any more?
Yeah -- that's what I thought.

And we all know that NTSC stands for Never Twice the Same Colour....

Green faces all round...

"Samsung says it could have made the panel even thinner, but it was difficult to further reduce the thicknesses of the flexible substrates and circuit components around it."

It could have made the panel even thinner except for the fact that it couldn't.