A Vertical market is one specific to a certain industry, such as automotive, manufacturing, pharmaceutical, retail, etc..

As opposed to a Horizontal market that crosses many different industries.

Can someone please explain to me what a 'vertical' market is.

I keep hearing this term and i can only guess its the opposite of a horizontal market, but i don't know what that would mean either.

Thanks

I have a feeling that many people will complain about companies outcoursing support services to Indian call centres, etc.

I personally think they do a brilliant job and they understand the consumer clearly, I have never had a hard time understanding them and they've always solved my problems.

I hope they take over the world! :)