To follow up on this post Musically surveyed 1300 music fans in US, UK and France and when asked
What kind of unlimited music download service would fans like to get.
41% said one that was free from their ISP or mobile network, but tied to that provider (the TDC Play model).
38% preferred an annual up-front PC-based subscription model, like Datz Music Lounge.
14% said a rental-based subscription - the Napster / MusicStation model
5% said a phone/PC based service from their mobile operator,
2% said a phone/PC based service from their mobile handset maker - e.g. Comes With Music.
Will be interesting to see who’ s right may be Datz is more of a threat than they realise

Datz will only be bought by Dad's. An MP3 is about 10 times the size of an Omnifone track - I know, I've got it and have checked the files - so MusicStation lets you put 10x the number of songs on your mobile as Datz! And side-loading with cables is crap. I just want to download new stuff on the go.

If they're really not worried, then they are counting on the stupidity of their customers, which although possible for a short term success, will inevitably turn round and bite them in the arse.
As soon as Omnifone customers discover that they don't own the music they paid for, and can't move it to their new latest and greatest phone, they'll be slagging them off left right and centre, and off to sainsbury's.

Also the ability to download the tracks direct to the phone is hardly a plus. The Omnifone target market is yoof. Yoof don't generally have all you can eat data contracts, so are really going to love the bill for the music they don't actually own plus it's data charge.