We know the reasons :
"Well you see, next week I'll be getting my new Mercedes CLS 320 in midnight blue, and next month the pool company is going to take measurements in the back yard."
The right to privacy means nothing when those who have a responsibility in ensuring it no longer have the will or the moral sense to care.

i hope it fails miserably.
they used to make malicious rootkits - isnt that enough?

Lies, Sex and video ads “vile” and filled with "dishonest smears" from a "disgraceful, dishonorable campaign
"It's not just where I go to decide where to buy my shoes which is the commercial incentive - it's where I go to decide who I'm going to trust to vote. 
It's where I go maybe to decide what sort of religion I'm going to belong to or not belong to; it's where I go to decide what is actual scientific truth - what I'm actually going to go along with and what is bunkum". I'd thought it be a fourgone conclusion: lipstick on a pit bull bites like a plain barracuda. But no the Haoloed Alfalfa's of this world is to find out me buckwheat. Fibre or no, this will bogger like a righty tighty lefty loosy wonky-whiff! gigo forced thru a sieve? Why canst punters google amazons in their native privies? Ad-hunters? or Head-spotters? Is this sight hotornot? Woolworth launch counters were never segregated, and if they should, who will vouch for me Phormasuiticals? Terribly sorry. I mistook you for the Beeb-B-Queue. Right. Off I go searching for happy pils.

Nice to see our government selling us out again....I wonder how much Phorm and BT semt they're way

Under the Berne copyright treaty, as soon as a work is "saved" it is a copyright work. In this case, the author is the person whose web-habits are being analyzed; moreover, transfer of that copyright is actually controlled more stringently than transfer of real estate -- specific written assignment is required. So when Phorm further distributes that analysis, it is engaged in felony copyright infringement for profit.

FWIW.

That it conforms and that it needs to be done differently next time are a contradiction in terms and an intentional attempt at confusing the public. It is simply a lie.

That their products are capable of operating in conformance, and that they are now or ever were in conformance are two entirely different things as well.

The simply fact is they broke the law, and the people charged with the enforcement of those laws, and our "protection" are far more concerned with protecting each other.

Yeech!

If this is the EU standard, then there is something wrong with the EU standard.
Time for a new Internet, seriously.
http://www.torproject.org/