Some innovation.. their business model is taken straight from that of dodgy dating sites. 

i love it... and can't wait to hear the one liners...

"is that a 3G Video Phone in your pocket or are you just pleased to see me?"

Instead of texts why not all carry a bottle of delicious reggae reggae sauce and if you see a woman with same you know youre in there. Sorted. Who needs your fancy 3G nonsense.

Would that be enough to get you on a date with them?

It all sounds a bit like a front for an escort service or telephone sex line.

Search for someone you like the look of, text/video them. They reply and you go on a date. Mmmm, I don't know many women who would just go on a date with a guy who texted them half an hour ago.

Maybe it will work, I have just looked at the site and I'm not convinced.

But if he has already got deals with major retailers, then there must be something in this, and the website isn't presenting it well enough to me.