In my view the black and white aesthetic is now dated, it's a one trick pony, it's 1970's. I wonder what is the big deal over this frame? At this price!How can she claim to be against elitism in so many interviews and present this basic item at this price? I can buy a digital frame for little money and place it on a black and white box too, and I wouldn't add a tacky signature on the front of mine. What is the design here? I don't see it.

I´ve always wondered about these features. What happens if you would benefit from being able to view the image upside down? It just seems like a weird feature to add, as if people need help to orient their screens.

If I have a book or magazine, and it´s upside down, it doesn´t take a whole heck of a lot of effort to just flip the thing over.

Fah. Lawrence Llewelyn-Bowen could have designed a frame just as ugly as this for half the commission. Expect this to appear on Graham Norton's desk within a week.