The "original" Atari was delisted in the 90's and eventually went bankrupt (Remember Jack Tramiel?). This company just bought the IP on the cheap, but looks like it will suffer the same fate. Third times the charm?

Pigs have learned to fly! thats right! they have sprouted wings and decided to take their hand at defying gravity! Atari seems to be taking note on really branching out and not doing the same old thing of being stuck in the mud like it has been all of those years.

When the heck did Atari make plastic toys? Fisher Price makes plastic toys, Atari has always been video games and computers, and now publishing.

Or is this the rebadged Infogrammes that just bought the Atari name in the hope the public would somehow buy more stuff because of a well known name from gaming days of old?