If it can do media players and render web pages, why can't you throw in a few Office apps too :)

If you can do many web-based things without booting an OS, many people won't.

Welcome to the future of Bios-equivlent bloatware. Multiple hardware-level screen-savers, hardware-level start-up music, menu animation, etc etc.

I like the sound of this, a platform which taken far enough would allow a genuine OS to be written as easily as an internet browser. (Because if drivers can be handled by UEFI then OS dont need any.)

I fully expect the MS will attempt to monopilise it and then make it difficult for new OS to start up. But MacOS seems preadapted to make use of it quicker. 

Will Jobs finally quit the day job and fulfill his destiny as nemesis of Microshaft? Tune in next week...

All this is basically fluff to sell more motherboards imho. If it can help setup new systems removing the hardware conflicts that I see now on systems that use a lot of hardware esp between hard drives and DVD Burners.

Okay so I can see the Idea of web browser support (html layout) and media player (info videos - although... whats wrong with info text? Isn't that good enough?).

But I'm waiting for the day when my EFI motherboard will tell me that I need to download the newest, 142 mB large "Bios Update" because they forgot to put in a video. Please, don't let it get to that point.

I think for EFI to work completely, each hardware have to have their own "driver" stored in their EPROM or something. Then each time the EFI started up, it just fetch the "driver" for that hardware from the hardware itself, plug-n-play... easy!

Load-in the virtualization, then you can have virtualization in a more hardware level...

Ho! Ho! Ho!

It should be noted that EFI is widely criticized. There's a lot of talk about EFI being DRM garbage, which I think is mostly bunk, but two years ago Linus asked why EFI instead of BIOS and I still haven't seen a compelling reason.

The PC BIOS was originally an anti-cloning measure by IBM for the original PC which should have been mostly dispensed with years ago. The BIOS may be the last significant legacy domino and general adoption of UEFI a sign that the PC has fully evolved into a mature general purpose computing platform. Microsoft could demonstrate some enlightened self-interest if they would include support for UEFI in Windows XP SP3 as well.