Sure... In a duopoly industry, NOTHING is really a factor - by factor you read "matters", The only things that matter for Intel AND AMD is price and a thing I'm going to call "t.o.t." price, "The Other Team" price... Why bother to bring the IT comunity faster chips at better prices if your chips are actually faster and sells more? When Intel introed Core 2 Duo, it was cheaper because AMD was ruling. Now that Intel got the upper hand again, chips prices are getting higher. How much time is left before Intel conquers the market again and start to flog outdated chips running hot like hell, just like it did when netburst was feeling its age but Intel couldn't help but capitalize on old tech till the very thin end of it's life, and we will be praying Holy AMD to save us with their Athlon XP... Hope there be ANY AMD left by that time to come rescue us and bring that price war back, so the holy cicle of (technology) life can be done again, and again, and again...