The induction period for lauching a dpf is short,,so with the economic crisis why lauch a very expensive small frame like this...You can get this and more at many websites for 2/3 of the price.. ie pixelar.co.uk
looks nice though

I've had a Momento photo frame for some time that does all that the Sony one does and more ...and I got it fairly cheap at Play.com>
http://www.play.com/Electronics/Electronics/4-/5442728/iMate-7-Momento-70-WiFi-Digital-Photo-Frame/Product.html

And yes it has picasa support, and flickr and smugmug, and other people can send pictures directly to the frame (from the momentolive.com website

THREE HUNDRED DOLLARS for a photo frame? Talk about framed!