Er Hasselblad have been selling a 39 megapixel camera for a while now...

what's this excitable 'higher resolution than any existing commercial product. Ever.' business.

There are several medium format cameras with resolutions over 30 Mpixels, plus more med format and a few 35mm with 22 Mpixels (which to all intents and purposes is the same resolution) all on sale for some time.

this is good news, but not groundbreaking.

So higher than anything. Ever.
Yes, sounds quite convincing... of course you could have mentioned that Canon has been selling Camera with over 21 Mpixels (5 fps/s I believe) for over an half a year.

So, yes you are correct, Sony will have higher resolution, but the distinction isn't that much. I'll leave the percentage calculations to you to see the difference yourself. Or maybe the number of pixels that Sone gets more to both directions of the image - that's a little harder calculation, but should be ok.

Maybe next time, tone down a little - unless you want to sound like Sony advertisement!

Great now I can use up my whole hardrive with just a days worth of picture taking.

WOW i bet you could snap some great photos of exsploding batterys with that bad boy

I CAN NOW PRINT A PHOTO THE SIZE OF A BUILDING IN FULL RES!

You Better Believe this one. Except for the fact that the sensor size is smaller I'm current shooting that same tech in a 12.25MP Sony A700 that shoots 5FPS and goes to ISO 6400 with useable output. In fact the photosites on this new product are probably slightly larger allowing for better noise performance.