Is free. Apple is more or less in the bottled water business, the programs they charge 2 bucks a pop winds up at your recorder for nothing. You don't think that might stay the hand of several million customers from pressing that BUY button? How about www.hulu.com, it seems to be that many of the shows Apple sells for 2 bucks a pop are also available from that url for free. You know, Opera sells a mighty nice browser, but they compete against free products like IE, Firefox, Safari, Chrome...so, yeah, it is a little difficult to charge money for something that's free from someone else.

200 million, that's 547,945 shows a day, every day for a year.

And that is just the first year.

Apple are definitely winning the delivery war at present.

I like to apple-bash but they have definitely hit the ground running with their ipod, itunes and iphone.

Just a shame that their products are so over-priced that if you buy one you're making the statment "I like to be ripped off". ;-)

While you're absolutely right about the sales of TV shows on iTunes making hardly any impact on the TV industry, I reckon most people in the industry would know who Jobs is, considering he's on the board of directors for Disney & is the company's majority shareholder.