1) Licensed provides trusts that chipset maker won't reveal secrets to intel competitor.
2) Licensed provides extra paid intel engineers to work with chipset maker
3) Licensed expand the business.
4) Licensed can eliminate future threats to the core business. 

How many off-the-shelves turbo-chargers product for ferrari do you know that does not have ferrari brand and used in ferrari? --note: any reply dreamed up can suport that cars and computers product line are like apples and pears. Automobile oem equipment makers were beaten to submissions for eons, but there was no internet to share concerns.

In the 80's, the term "aftermarket automotive part" was created as automobile oem equipment maker tries for independence. The terms mean brand new parts for your car, but made by someone else. The terms does not mean used part from car company with car company logo. Most common people though it means used parts. I was a cashier for "Trak Auto" in the chicago area in the 80s all thru high school to save for college. Thanks to trak auto the retail business success, you now have many auto-supply chains in existence in your neighborhood in the states. Believe it? Check the stocks market before tech bubble. Since more money can be made somewhere else during tech bubble, and mismanagement, trak auto went bankrupt--but not the aftermarket industry. Hence the term aftermarket in use today in auto industry.

#4 is retarded but true, licensing is not retarded.

1) Licensed provides trusts that chipset maker won't reveal secrets to intel competitor.

2) Licensed provides extra paid intel engineers to work with chipset maker

3) Licensed expand the business.

4) Licensed can eliminate future threats to the core business. 

How many off-the-shelves turbo-chargers product for ferrari do you know that does not have ferrari brand and used in ferrari? --note: any reply dreamed up can suport that cars and computers product line are like apples and pears. Automobile oem equipment makers were beaten to submissions for eons, but there was no internet to share concerns.

In the 80's, the term "aftermarket automotive part" was created as automobile oem equipment maker tries for independence. The terms mean brand new parts for your car, but made by someone else. The terms does not mean used part from car company with car company logo. Most common people though it means used parts. I was a cashier for "Trak Auto" in the chicago area in the 80s all thru high school to save for college. Thanks to trak auto the retail business success, you now have many auto-supply chains in existence in your neighborhood in the states. Believe it? Check the stocks market before tech bubble. Since more money can be made somewhere else during tech bubble, and mismanagement, trak auto went bankrupt--but not the aftermarket industry. Hence the term aftermarket in use today in auto industry.

#4 is retarded but true, licensing is not retarded.

The fact that ATI, nVIDIA (ULI), SIS, and VIA need a license to sell a chipset that works with Intel chips is hogwash. Can you imagine if all the aftermarket parts that you install on your car had to be 'licensed' by the automobile manufacturer? Some of the best items available in the automotive industry are aftermarket solutions. 

The computer market is no different. VIA's DDR chipset (first to market for the P4) was an excellent product. Further back VIA had strong offerings for the Pentium 3 and Pentium 1 lineup.

If you want to not get squeezed out of existence by AMD and intel, here's your chance to buy in to the x86 processor game.

This all depends... when you buy aftermarket parts for your car generally speaking they follow the shape of the part required for your car... Matching the exacting requirements to communicate with a CPU core or two are a bit more complex than matching a flared wheel arch, wouldn't you say? Plus intel are players in the chipset market and having a dangerous competitor like VIA cuts into their margins... SiS and ULi don't have much in the way of performance and ATi are now a thing of the devil as far as intel are concerned... Hogwash? Yes. Business sense? Definitely. Consumer friendly? About as much so as replacing your bathwater with hydrochloric acid. Like it, lump it... intel are playing it smart.

Sadly for VIA... Intel is going to release the 2W, 1.x>5 ghz Diamondville in the middle of next year. The C7 has very little chance of competing against it.