I love hollywood logic, that marketing think that goes with a superficial stereotype-based understanding of the target demographic. Hell lets go ahead admit they are completely out of touch.

Marketing logic:
"Kids like [insertpopularthing]"
"Therefore: lets make a movie about [insertpopularthing]"

This kind of works some of the time, it's a useful marketing rule-of-thumb in the absence of any form of intelligence or competency.

It comes down to corporate big wigs who like things boiled down to business rules-of-thumb. "Our research shows movies with more pop culture references appeal more to the viewer" ... "Ok, tell the writing team to include more pop culture references" 

Plug Facebook into that equation, you have smart idea, take smart idea to some writer, show them the paycheck figure first, so they won't say waaaaydaminute this is crap when they hear their task. Hence this drivel. 

I would not be surprised if blunders get to the level of: "Teens have STIs, therefore lets make a movie about STIs!!" 

This is why most of the IMDB bottom 100 worst movies of all time have been in the last decade.
Boring! I'm a Harvard ('93) alum and like the story as a book, but as a movie? Zzzzzz. Mezrich and Sorkin should do a sexier Harvard scandal and more action packed like the girl-boy-girl action/romance "Caribbean Dreams: True Story of an Ivy League Couple who Bought a Strip Club in the Caribbean" www.caribbeanstripclub.com This geeky Facebook stuff is interesting to us academics, but NOT for the big screen!
CAN IT.
Coming direct to YouTube! Here's the poster: http://notnews.today.com/2008/09/01/facebook-the-awful-awful-movie-in-production/
I love hollywood logic, that marketing think that goes with a superficial stereotype-based understanding of the target demographic. Hell lets go ahead admit they are completely out of touch.

Marketing logic:
"Kids like [insertpopularthing]"
"Therefore: lets make a movie about [insertpopularthing]"

This kind of works some of the time, it's a useful marketing rule-of-thumb in the absence of any form of intelligence or competency.

It comes down to corporate big wigs who like things boiled down to business rules-of-thumb. "Our research shows movies with more pop culture references appeal more to the viewer" ... "Ok, tell the writing team to include more pop culture references" 

Plug Facebook into that equation, you have smart idea, take smart idea to some writer, show them the paycheck figure first, so they won't say waaaaydaminute this is crap when they hear their task. Hence this drivel. 

I would not be surprised if blunders get to the level of: "Teens have STIs, therefore lets make a movie about STIs!!" 

This is why most of the IMDB bottom 100 worst movies of all time have been in the last decade.
Boring! I'm a Harvard ('93) alum and like the story as a book, but as a movie? Zzzzzz. Mezrich and Sorkin should do a sexier Harvard scandal and more action packed like the girl-boy-girl action/romance "Caribbean Dreams: True Story of an Ivy League Couple who Bought a Strip Club in the Caribbean" www.caribbeanstripclub.com This geeky Facebook stuff is interesting to us academics, but NOT for the big screen!

i cant wait, zzzzzzzzzzzzzzzzzzzzzzzz O_o