BTW ... If you are following stories on Valleywag et al, you will find that the Mayer of Google is renown for her "Evilness". Make no mistake when you do what the Devil says, you gonna be in a bucket of soup.

Google does no evil Virtually. (sic'ness) 


Google Mayer is up to no good. (yuck) 

This is a classic example of what SEOs call "link bait" but that the "journalism" profession has done long before the internet.

The author says absolutely nothing. Lazy!

Not to defend Google for all this explosive evil you have uncovered but, how about the fact that Yahoo! has been caught with their hand DEEP in the Communist Cookie Jar yet again?

A company motto is always brought up by unhappy customers. I used to work for Abbey National when their motto was "Life's Complicated Enough" and you can bet every complaint letter had that in its closing paragraph.

... the lesser of two Googles?

"Don't be Evil"?

...I hate to argue over semantics,but it seems to me like there is a significant difference between this and "Don't do evil";

"Don't do Evil - Let none of the company's actions or policies wreak evil; refrain from all evil-doing completely, for the greater good.

"Don't be Evil" - Prepare a moral cost/benefit analysis of the company every so often, with particular regard to the scale of "good" and "evil" ; 

Ensure that the sum of perceived "good", "beneficial to humanity" corporate actions/policies outweigh the sum of perceived "evil" actions/policies.

If this proves impossible, simply ensure that the public do not realize, by utilising the power of positive PR and spin.

This will be enough to claim adherence to the motto.

btw source L'inq is broke'd.; Currently points to the bejewelled marriage story instead of techcrunch google story (http://tinyurl.com/6nhrbc)

Your L'Inq at the end of the article does not even point to a related article.

Unless you consider marriage proposals to be evil!