Common capitalization should indicate either “iPhone” (based on Apple's trademark) or “IPhone” (if you feel the need to capitalize the first letter of the word no matter what). But “Iphone” is straight out.o

[Well when you're the editor you can decide how we do stuff round here. Until then... Sub-Ed]

Even the Apple store closing is a big deal to you?

If they're filming in NY, does that mean there's only a dull Apple Store in San Fran/Silicon Valley?? Oh, sorry, I get it now: they're all dull.