I now have a new form of evening entertainment: counting the number of products mentioned in Coronation Street.
One episode tonight had Ford Focus & Fruit & Nut (twice) & I wasn't even really paying attention. A few days ago it was magazine titles.
Strange as the govenment said they wouldn't allow product placement.
I expect they have found a way to tax it.

I wonder how much a channel like CH4 or ITV would cost monthly if they offered it without any adverts whatsoever?

Virgin Media and Sky could offer for a fee advert free television.

OK, I can see a lot of reasons why they wouldn't. Take the ads out and you've got more programme space to fill for one and you'd have to edit out all those stupid time wasting repeat sequences they put in to keep the new viewer up to date. A 60 min programme may only be 30mins long! :-)


I appreciate that commercial TV needs advertising revenue to survive. Commercial breaks in programmes, especially drama for instance are bad enough, but product advertising in programmes is a step too far. The moment that ITV starts that mallarky will be the time when I stop watching ITV channels altogether. Actually, thinking about it I hardly watch ITV channels at all no - no real overall change then.

Most adverts are so moronic that you can aborb the pitch even at fast forward speed. You just don't need to keep repeating the same message slowly and tediously over and over and over and over.

Good adverts, OTOH, get the back up, slo-mo and repeat treatment.

In the US we get adverts pitched on the screen during a program, especially if its a widescreen movie (all that blank space to play with....). I thought you lot were lucky in that the ads had to be confined to a 'natural break' and the number of such breaks were limited.

What's that on the horizon? Ah yes, the backlash of the viewing public.

Given that 90% of everything on ITV is absolute drivel, I can see they might make more money this way. However, if this is implemented as badly as I anticipate then the 5-10% of my viewing time devoted to ITV programming with quickly move to 0%.



ya got the right graphic inqu, the difference being roddy had no choice in the matter, but ive videed what i have to do, turn the $hite orft, jeeeeeeeeeez dont ITV realise theyre in enough bother with fallin ad revenues, if they think this crap is gonna improve their lot, theyre in for a rude awakening, dumb furkers !!!

if ya remember, they had to de-condition our friend the clockwork orange in the end to maintain the status quo, its just as bad as subliminal advertising which was outlawed in the UK O_o

its just another nail in the 'live TV' coffin thats all, no more no less, this orange for one aint gonna take it lightly, just last week i told the BBC licensing folks to stick their licence where the sun dont shine cos of their heavy handed tactics (google noel edmunds + tv licence) its all just, 'graspin at straws' :o)

I think I can hear the thunder of a thousand lawyers in the distance...

Can you imagine how this is going to work... Mr Hollywood director is going to go mental at the idea of his master work space saga having KFC logos floating below the enemy fleet...

Coke will go orbital after paying a fortune for some subtle product placement, only to have the setting sun turned into a sinking Pepsi Max swirl!

And then of course there are us viewers, who are just being treated as sheep and spoon-fed whatever garbage they think they can get away with (just look at late night TV, premium rate quiz lines and home shopping of overpriced and out of date produce).

I did once watch a home shopping channel for about 15 minutes, it was a technology day, so I combined my viewing with google, and sat there aghast at the prices they were asking for old model bits of tat that were at least 50% cheaper on amazon.

Welcome to the brave new world.

Go buy a book.

"not only are adverts possibly the most annoying thing ever thought up."

So why are there ads plastered all over the Inquirer? The big one at the top makes the site look crap.

Just don't buy, or please return any product that forces this limitation on you. Trust me. They will change it back to the normal commercial model if you just avoid these products.

...still have the nerve to whinge about the BBC licence fee.

A little context would be nice. There used to be a commercial TV channel called ITV, but didn't it die because it treated the audience as idiots so the audience found something else to watch? :-)

If ITV wants people to watch adverts SHOW BETTER ADVERTS. If ITV wants to increase the audience size SHOW BETTER PROGRAMS.

There seems to be a theme developing there...