That's weird - Intel is also investing in SOC for set top boxes. 
http://www.intel.com/pressroom/archive/releases/20070416comp_a.htm

Even though Intel was first at targeting SOC oriented markets, let's call it Intel is again copying AMD because, well just because.
SoaC....that's Spam on a Cracker, right?

"Lovely Spam, wonderful Spam"
My Atari ST (and my ZX81, for that matter) were also basically SoCs. Does that man both Intel and AMD are copying Sir Clive?
That's weird - Intel is also investing in SOC for set top boxes. 
http://www.intel.com/pressroom/archive/releases/20070416comp_a.htm

Even though Intel was first at targeting SOC oriented markets, let's call it Intel is again copying AMD because, well just because.