Of course there is. It's tiny, and it's most probably juvenile, and porn will be a big component, but there's a market, no doubt about it.
Except that I'm not in any market EA can claim. I have been thoroughly cheesed off by EA Downloads, so EA can write me off any subscription thing with their name on it.
I will not trust EA with anything digital even if my life depended on it. EA does not know how to make a user-friendly digital experience - it's all DRMed and locked down beyond any reasonable usefullness.
Anyone who disagrees should try Steam as a basis of comparison. There is simply no doubt as to which service is better.
EA is nothing but a bunch of money-grubbing suits who have decided to make gamers their bitches. EA cares not about the fun you have, it only wants to control everything you do and make you jump through hoops at every step.
I'm done jumping for EA. I now avoid anything that has their name online.

It's sold a million copies in the US, and is out in Europe soon. So it looks like there's a market for these games, as you say...